Kevin George — April 20, 2018 Follow @imkevin_monk — April 20, 2018 Mother’s Day is around the corner and it is time to make your mom and maternal figures feel special. While the classic gift cards and a bunch of flowers or a nice breakfast in bed are always there for a backup plan, people … Continue reading Mother’s Day Email Template Inspirations and Tips to Woo Your Subscribers
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
Hackers Use Google To Serve Amazon Scam Ads, Again by Laurie Sullivan @lauriesullivan, March 16, 2018 Google search results for “Amazon” pointed to a scam site for hours on Thursday, according to one report. Since then another series of ads took its place in some parts of the U.S. One of the new ads suggests … Continue reading Hackers Use Google To Serve Amazon Scam Ads, Again
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Kristopher Jones on March 14, 2018 It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound … Continue reading 7 marketing and promotion tactics to get your content discovered
Mathilde Augustin — March 13, 2018 Follow @GetAmity — March 13, 2018 In the subscription economy, quickly mitigating and minimizing churn is a critical driver of business success. It’s debatable whether or not a 0% churn rate is possible, but companies can reduce their churn rate down to the optimal level. If you’ve boarded the … Continue reading Your Ultimate Guide to Diminishing Churn
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward. Jose Cebrian on March 12, 2018 We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and … Continue reading Building a learning agenda into your marketing program
Rupert Adam — March 9, 2018 Follow @emailcenter — March 9, 2018 Is there a point to reporting? Do you learn from the results you get, or do you just carry on regardless? This blog will list the best ways to analyse your email marketing and give the key reasons as to why you should … Continue reading Do Your Marketing Results Matter?
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018 The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them
You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Rex Briggs on February 14, 2018 Generally speaking, our culture values the opinions of experts. Just tune into any of the leading … Continue reading Unlocking the wisdom of crowds at your agency or on your marketing team
