Don’t forget to download the MarTech Replacement Survey. Kim Davis on September 7, 2021 Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. Meanwhile, it’s been a topic of … Continue reading Transformation is accelerating
Category Archives: Marketing Guide
Good human marketing
Plus news from Neustar and Drift. Chris Wood on August 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Good human marketing
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service. Darrell Alfonso on August 10, 2021 Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was … Continue reading Will the promise of true marketing automation finally be realized?
The ABCs of ESG
Susan Hunt July 27, 2021 Not long ago, I was talking to an attorney friend who works closely with a lot of startups. We were catching up on business when something I said prompted him to pause and ask me a question. “I keep hearing you, and others, say “ESG.” What is that?” It was … Continue reading The ABCs of ESG
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter by Jason Carmel , July 2, 2021 It’s OK to roll your eyes at the hype around NFTs. They are the worst combination of something new, technically confusing, and intuitively weird. But there may be more to these confusing and weird things … Continue reading 3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact
BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact
Demandbase, buyer-driven marketing: Tuesday’s daily brief
Plus, what consumers want from email Kim Davis on May 4, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Demandbase, buyer-driven marketing: Tuesday’s daily brief
Off in Pursuit of a New Market. What Makes a Good Segment?
Laura Patterson April 26, 2021 Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed … Continue reading Off in Pursuit of a New Market. What Makes a Good Segment?
Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
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