Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Category Archives: Marketing Guide
Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management program. Kim Davis on December 28, 2020 “It’s critically important to start the process before you even look at a piece of technology.” Advice on getting started with digital asset management from founder of The Codified DAM Consultant, Mark Davey. He was … Continue reading Getting off on the right foot with DAM
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
Hate The Industry, Love The Craft
Hate The Industry, Love The Craft by Kamran Asghar , October 30, 2020 Many are lured into the agency business because they find the craft — the art, in some cases — of persuasion compelling. But our industry is becoming less alluring. People like to blame the ’90s. Agencies got unbundled and media channels and … Continue reading Hate The Industry, Love The Craft
COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers
COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2020 Church’s Chicken this week launched a social scavenger hunt where guests solved riddles to win prizes. The contest gave participants a chance to win a variety of camping gear, encouraging them to get outside and play. The … Continue reading COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers
The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing
The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing Image Source To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. … Continue reading The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing
This week in martech (??)
News from Cardlytics, Microsoft, Adobe and NewsCred. Kim Davis on August 3, 2020 Cardlytics finalizes partnership with Wells Fargo Cardlytics may not be the best known name in digital advertising, but with their reach boosted to 150 million monthly active users, it says it has become the fourth largest player in the U.S. digital ad … Continue reading This week in martech (??)
How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook
Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook
Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline
Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts by Laurie Sullivan @lauriesullivan, May 12, 2020 In an effort to make it easier for merchants to run Google’s free Shopping Ads, retailers can now link their PayPal and Google Merchant Center accounts. In April, Google took steps to make it free to sell on … Continue reading Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
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