Category Archives: Marketing Guide

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

Marketing Guide

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan  @lauriesullivan, December 4, 2019  Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up →

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Marketing Guide

Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan  @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation.  The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common →

Marketers Finally Learning How To Optimize Search Spend, Data Shows

Marketing Guide

Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows →

Marketers have to play more videogames to make better brand experiences

Marketing Guide

Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue. Stefan Tauber on October 24, 2019  In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans … Continue reading Marketers have to play more videogames to make better brand experiences →

Starbucks, Alibaba Launch Voice Ordering In China

Marketing Guide

Starbucks, Alibaba Launch Voice Ordering In China by Chuck Martin , September 19, 2019 Using Alibaba’s smart speaker, Starbucks is launching voice ordering and delivery in China. Customers can use Alibaba’s Tmall Genie smart speaker to place an order by voice for delivery within 30 minutes. Starbucks is leveraging Alibaba’s on-demand food delivery platform Ele.me. … Continue reading Starbucks, Alibaba Launch Voice Ordering In China →

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Marketing Guide

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them →

Reaching Consumers At Their Most Receptive

Marketing Guide

Reaching Consumers At Their Most Receptive by Nina Lentini , Staff Writer @Nina_Lentini, August 20, 2019 Pilgrim’s Just Bare Chicken banks on being among the top results of searches for “fresh chicken.” That’s how it came to be sold on Amazon, in fact. And, said Laston Charriez, Head of Marketing, Pilgrim’s, it is expanding to Amazon Go. It has … Continue reading Reaching Consumers At Their Most Receptive →

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