Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach
Category Archives: Marketing Guide
250ok adds email validation feature
Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers. Jennifer Cannon on July 30, 2019 Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. … Continue reading 250ok adds email validation feature
What marketers and business leaders can learn from a former Navy Seal
Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture. Steve Olenski on July 25, 2019 In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to … Continue reading What marketers and business leaders can learn from a former Navy Seal
It’s not about your company: Why modern marketers need to be customer-centric
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Coupons: Digital, Mobile Still Haven’t Dethroned Print
Coupons: Digital, Mobile Still Haven’t Dethroned Print by Karlene Lukovitz @KLmarketdaily, July 12, 2019 So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting ecommerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media’s latest Print & Digital Promotion Trends … Continue reading Coupons: Digital, Mobile Still Haven’t Dethroned Print
Marketing and the SDR: Working in Tandem to Drive Account Saturation
Caleb Malik — July 11, 2019 — July 11, 2019 Every day, I talk with sales and marketing professionals. In one meeting, I’ll hear a marketer complain, “sales always says we don’t get them enough leads, but they just aren’t following up.” An hour later, a sales executive is telling me, “marketing doesn’t drive enough … Continue reading Marketing and the SDR: Working in Tandem to Drive Account Saturation
How marketers can take the lead with revenue optimization teams
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams
Who Do You Love — Google Or Adobe?
Who Do You Love — Google Or Adobe? by Ray Schultz , Columnist, June 20, 2019 Here’s something email marketing managers can ponder while sitting in their cubicles. Which has the better analytics platform: Adobe Analytics (AA) or Google Analytics (GA)? It’s likely that the average email manager has no control over the choice, although … Continue reading Who Do You Love — Google Or Adobe?
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. Ryan Phelan on June 4, 2019 This column will be tough for me to write because, after 20 years of being in marketing, something happened to me … Continue reading I got mansplained and it changed my marketing
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