Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Dave Davies on July 26, 2017 We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. … Continue reading 5 eternal marketing lessons you can hang your hat on
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Lewis Gersh on July 14, 2017 Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the … Continue reading The 7 rules of respectful marketing
Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom”
Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy
Steve DiGioia — February 13, 2017 Follow @stevedigioia— February 13, 2017 Every business has one or more employees that seem to take a back seat to the day-to-day machinations of business. Dutifully they perform as intended and do their best but are not looked at in times of need or expected to do much more. … Continue reading Never Underestimate the Potential From These 3 Surprising Sources
Dan Shewan — December 23, 2016 — December 23, 2016 For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest … Continue reading 18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium
Mark Parent — November 19, 2016 Follow @inbound281— November 19, 2016 You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and … exhale, suddenly realizing that the world of social media marketing is somewhat confusing. The sheer volume of choices … Continue reading Which Social Media Outlets Should I Use for Marketing My Business?
Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
Bruce Hakutizwi — November 7, 2016 Follow @BizForSaleUS— November 7, 2016 As a business owner, you’re likely well aware of how to effectively market your business. And, if and when you decide it’s time to sell your business, you likely already have an idea about how you can market it in order to find the … Continue reading 6 Effective Non-Marketing Tips for Marketing your Business for Sale
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
