by Chris Horton February 5, 2016 Follow @chrshortonFebruary 5, 2016 As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on … Continue reading What Is Proximity Based Marketing?
by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers. Mary Wallace on February 2, 2016 chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month battle with cancer. I was … Continue reading What Marketers Can Learn From David Bowie
by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch
by Louis Foong December 25, 2015 Follow @thealeagroupDecember 25, 2015 I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to generate higher quality leads and boost conversion rates. This week’s infographic from Zoominfo talks about account based marketing, which targets specific … Continue reading 9 Killer Benefits of Account-Based Marketing [Infographic]
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. Josh Dreller on December 17, 2015 A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three … Continue reading 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well. Scott Rayden on December 24, 2015 With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach … Continue reading A Holiday Gift: 5 Sources Of Great Marketing Motivation
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
