Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
Category Archives: Marketing Metrics
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity. Jade Bunke on January 31, 2023 How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to … Continue reading 11 steps to boost marketing metrics with employee happiness
Is Nielsen’s Audience Measurement Makeover What Marketers Need?
Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?
The Real Metrics to Measure in Online Marketing
Dan Moyle — June 15, 2020 Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping for the best. Spray and pray is not the best “strategy.” You’re ready to lean more heavily into the digital marketing and sales space. Great! But the question remains: What exactly are the … Continue reading The Real Metrics to Measure in Online Marketing
Valuable Marketing Metrics For Social Media Success
Emily Goldfarb — November 29, 2019 “Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these … Continue reading Valuable Marketing Metrics For Social Media Success
Pi Day and How to Make Your Digital Metrics Tasty
Tim Peter — March 14, 2019 — March 14, 2019 Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out … Continue reading Pi Day and How to Make Your Digital Metrics Tasty
All the ABM metrics to measure for your quarterly reporting
The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting
How to Delegate Marketing Tasks and Focus on Your Business Strengths
Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths