Category Archives: Marketing Metrics

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data →

Are You Using the Right Metrics and Incentives?

Marketing Metrics

Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives? →

3 Categories of Marketing Metrics That Prove Your Worth to Clients

Marketing Metrics

Rob Wood — June 21, 2017 — June 21, 2017

How to get the most value from your marketing metrics

Marketing Metrics

Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue. Tamar Weinberg on December 16, 2016 To what extent does data actually drive your marketing decisions? The way I see it, you probably fall … Continue reading How to get the most value from your marketing metrics →

4 Ways to Supercharge Your Postcard Marketing Results

Marketing Metrics

Mike Ryan — November 26, 2016 — November 26, 2016 Direct mail is a great way to personalize the marketing experience and guarantee that your message reaches recipients (unlike other types of marketing that require consumers to “tune in” to some degree). In addition, using postcards saves you money over other, bulkier forms of mailers … Continue reading 4 Ways to Supercharge Your Postcard Marketing Results →

All 11 Marketing Attribution Models, Explained

Marketing Metrics

by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained →

The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

Marketing Metrics

by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention →