Paying more attention to values and preferences could lead to more business with turned-off customers. Chris Wood on September 11, 2024 Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. … Continue reading Nearly half of US consumers feel ignored by marketers
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. Greg Krehbiel on November 2, 2022 A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a … Continue reading 10 CDP implementation mistakes to avoid
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022 Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Ryan Phelan on September 21, 2022 Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do … Continue reading How to make the time to solve marketing problems
The Best Ways To Avoid 5 Common Marketing Mistakes Roman Vyas / 31 May 2022 According to the U.S. Bureau of Labor Statistics, 2 out of 10 new businesses close in the first year of operation, and 9 out of 10 startups fail (Startup Genome data). Despite entrepreneurs’ colossal motivation and a strong urge … Continue reading The Best Ways To Avoid 5 Common Marketing Mistakes
Pallavi Tyagi December 21, 2021 Hi, welcome back to another blog of Your Digital Marketing Journey in this season. I’m talking about the mistakes that I made as a first time entrepreneur and we are up to mistake five. I’m going to start off this blog with the quote that you may have heard, which … Continue reading Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy
Pallavi Tyagi November 30, 2021 This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while I was working at my first startup. But now that … Continue reading Marketing Mistake 2: Not Having a Marketing Budget For a Small Business
Dave Sutton August 6, 2021 As we experience a manic post-2020 boom, and as both businesses and shoppers end up online more than ever, it’s become very common to see companies making a slue of unforced strategic errors. Whether you have a small e-commerce site, an emerging mid-sized company, or an established legacy brand, here … Continue reading Common Strategic Errors to Avoid
By Elizabeth Segran August 17, 2020 Even Queen Elizabeth’s gloves have been transformed by the pandemic. For more than 70 years, the British monarch’s favorite glove-maker has been Cornelia James, and she wears the gloves at most public events. Now, to keep up with the global pandemic, the brand has just updated its classic cotton … Continue reading Masks, bags, gloves: Are antiviral products a scam?
Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make
