Category Archives: Marketing Mistakes

Buying audience data: A lesson from 4 Subway marketing slogans

With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans

8 Meeting Mistakes You Can Easily Avoid

Howie Jones — February 6, 2019 — February 6, 2019 StartupStockPhotos / Pixabay When done effectively meetings can be a major asset to organizations. It’s where better decisions are made, goals are aligned, conflicts are resolved, and team members realize how their importance. But, when done incorrectly, meetings can be unproductive and a serious waste … Continue reading 8 Meeting Mistakes You Can Easily Avoid

Common Avoidable Search Engine Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them