Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024 As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. Greg Kihlstrom on March 21, 2024 As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established … Continue reading Laying the groundwork for AI in MOps: How to get started
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Operationalizing AI doesn’t require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity. David Iscove on December 18, 2023 The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations … Continue reading The 5 key pillars of AIOps in marketing
Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim. Kim Davis on November 8, 2023 “It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking … Continue reading The state of MOps (-Apalooza)
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics
