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Category Archives: Marketing Platforms

Marketo update improves audience insight for webinars

Adobe continues to improve its webinar capabilities in the latest Marketo update. Lindsay Fay on August 21, 2024   Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from … Continue reading Marketo update improves audience insight for webinars

IAB releases updated IAB Diligence Platform

The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. Chris Wood on August 13, 2024   Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process … Continue reading IAB releases updated IAB Diligence Platform

Marketo April 2024 releases: Webinar enhancements, Activities API update and more

April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024   The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more

Qualtrics launches new Strategy & Research Suite for XM

Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024   Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM

How to make the most of your marketing work management solution

Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution

The latest AI-powered martech products, platforms and additions

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.  20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions

4 steps to take before hitting go on your new martech platform

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform

Why this canned-wine company tapped Elizabeth Banks to lead its marketing

  By KC Ifeanyi February 23, 2023   When Marian Leitner-Waldman launched her canned-wine company Archer Roose in 2014, she hit on a relatively untapped market at just the right time. Between 2014 and 2016, there was a 125% increase in canned-wine sales, driven by consumers looking for convenience (enjoying a single-serve can versus opening … Continue reading Why this canned-wine company tapped Elizabeth Banks to lead its marketing