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Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market
Juan Ortiz — March 29, 2019 — March 29, 2019 As the quarter comes to a close, key stakeholders are anxiously anticipating growth, always keen on results from the sales team, including those in the indirect channels. Often too simplistically, and to their detriment, sales managers equate increased sales with more salespeople. However, this is … Continue reading Keep It Segmented, Silly
How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday
Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using
Get The Skills You Need To Keep Up With Modern Marketing by Alice Oh , Columnist, July 13, 2018 The skills needed to support the changes in marketing move at the speed of light. Even the most intelligent marketers can easily fall behind if they don’t work to expand their skills. Want to place yourself … Continue reading Get The Skills You Need To Keep Up With Modern Marketing
The Truth About Segmentation by Christopher Dean , Columnist, April 30, 2018 The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Taking it back to some time around 4,000 BC when cuneiform tablets were all the rage, I suspect it was very much a one-size-fits-all sort … Continue reading The Truth About Segmentation
Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting
Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Ana Gotter — July 20, 2017 — July 20, 2017 coffeebeanworks / Pixabay You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video … Continue reading 39 Video Marketing Statistics You Need to Know
