Category Archives: Marketing Skills

7 ways to end the sales and marketing Catch-22

Marketing Skills

Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22 →

Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win

Marketing Skills

  By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win →

Top book and podcast recommendations for martech professionals

Marketing Skills

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals →

Inclusive marketing resources to strengthen your brand’s messaging

Marketing Skills

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging →

How agile is transforming modern marketing

Marketing Skills

Learn why agile is becoming the new foundation for marketing going forward. Corey Patterson on December 13, 2021 Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers … Continue reading How agile is transforming modern marketing →

Marketing is about experience. Content delivery today doesn’t cut it.

Marketing Skills

The way we’ve created and published content has got to go. Read why marketing needs interactive, engaging content for today’s audience. Sponsored Content: Tiled on August 18, 2021   As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness … Continue reading Marketing is about experience. Content delivery today doesn’t cut it. →

Random Posts on Marketing Skills