Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Category Archives: Marketing Statistics
Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
MarTech Replacement Survey: Which features are important to marketers?
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021. Constantine von Hoffman on April 8, 2022 Annual worldwide spending on marketing continues to increase and will reach $ 4.7 trillion by 2025, according to a Forrester report. This is an increase of $ 1.1 trillion from 2021 to 2025, a compound annual … Continue reading Worldwide spend on marketing to hit $4.7 trillion by 2025
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