See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
Category Archives: Marketing Technology
How to align your martech COE with organizational and go-to-market goals
Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. Venkatraman Kannan on September 16, 2024 Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your … Continue reading How to align your martech COE with organizational and go-to-market goals
What technology would you bet on in the martech race?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Mike Maynard on September 12, 2024 There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these … Continue reading What technology would you bet on in the martech race?
Transitioning to a headless CMS: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS. MarTechBot on August 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Transitioning to a headless CMS: Best of the MarTechBot
IAB Tech Lab expands Multi-State Privacy Agreement
The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. Kim Davis on August 15, 2024 The IAB Tech Lab announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the … Continue reading IAB Tech Lab expands Multi-State Privacy Agreement
The impact of martech on company value
Focusing on effectiveness over efficiency is crucial for demonstrating martech’s impact on business performance. Frans Riemersma on July 26, 2024 “Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when … Continue reading The impact of martech on company value
Where are martech vendors finding their revenue? Let’s take a look
Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
A roadmap to martech stack maturity
Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. Steve Petersen on July 15, 2024 Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology … Continue reading A roadmap to martech stack maturity
6 key issues when deciding to consolidate or upgrade your martech stack
From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Eric Holmen on July 11, 2024 CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses … Continue reading 6 key issues when deciding to consolidate or upgrade your martech stack
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024 Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals
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