If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024 Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
Are all marketers chomping at the bit to use AI or are about 30% saying they’ll never use it? Two surveys offer seemingly contradictory findings. Constantine von Hoffman on February 15, 2024 Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: … Continue reading AI-powered martech releases and news: Feb. 15
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well. Constantine von Hoffman on February 8, 2024 More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their … Continue reading AI-powered martech releases and news: Feb. 8
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company’s brands. Constantine von Hoffman on January 25, 2024 A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used … Continue reading AI-powered martech releases and news: Jan. 25
It’s not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations. Constantine von Hoffman on January 18, 2024 Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: … Continue reading AI-powered martech releases and news: Jan. 18
Haven’t done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it. Constantine von Hoffman on December 21, 2023 Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI (I … Continue reading AI-powered martech releases and news: Dec. 21
Along with this week’s releases, upgrades and features is an opportunity to use gen AI to “knit” a sweater and help feed people. Constantine von Hoffman on December 14, 2023 Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a … Continue reading New AI-powered martech releases: Dec. 14
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15. Constantine von Hoffman on November 30, 2023 AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The United Kingdom’s Department for Education’s “The Impact of AI … Continue reading The latest in AI-powered marketing technology releases
