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Category Archives: Marketing Technology AI-Powered

AI-powered martech news and releases: December 19

Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024   Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too.  Research from Anthropic … Continue reading AI-powered martech news and releases: December 19

AI-powered martech releases and news: November 21

In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. Constantine von Hoffman on November 21, 2024   Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit … Continue reading AI-powered martech releases and news: November 21

AI-powered martech news and releases: November 7

AI is beginning to add its power to the challenging marketing attribution space. Constantine von Hoffman on November 7, 2024     Not news: Marketing attribution, never a simple thing, is becoming increasingly complex.  News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from … Continue reading AI-powered martech news and releases: November 7

AI-powered martech news and releases: October 10

Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. Chris Wood on October 10, 2024   It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, … Continue reading AI-powered martech news and releases: October 10