GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, “People use it much more than we expected.” Constantine von Hoffman on January 16, 2025 Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem … Continue reading AI-powered martech news and releases: January 16
Category Archives: Marketing Technology AI-Powered
AI-powered martech news and releases: January 9
It doesn’t take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM’s data is fake. Constantine von Hoffman on January 9, 2025 It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to do it. … Continue reading AI-powered martech news and releases: January 9
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. Constantine von Hoffman on December 5, 2024 Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report … Continue reading AI-powered martech news and releases: December 5
AI-powered martech releases and news: November 21
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. Constantine von Hoffman on November 21, 2024 Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit … Continue reading AI-powered martech releases and news: November 21
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space. Constantine von Hoffman on November 7, 2024 Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from … Continue reading AI-powered martech news and releases: November 7
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. Constantine von Hoffman on October 31, 2024 Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. … Continue reading AI-powered martech news and releases: October 31
AI-powered martech news and releases: October 24
77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. Constantine von Hoffman on October 17, 2024 Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults … Continue reading AI-powered martech news and releases: October 17
AI-powered martech news and releases: October 10
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. Chris Wood on October 10, 2024 It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, … Continue reading AI-powered martech news and releases: October 10
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