Category Archives: Marketing Technology AI-Powered

AI-powered martech news and releases: October 24

77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24 →

AI-powered martech news and releases: October 17

Marketing Technology AI-Powered

Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. Constantine von Hoffman on October 17, 2024 Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults … Continue reading AI-powered martech news and releases: October 17 →

AI-powered martech news and releases: October 10

Marketing Technology AI-Powered

Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. Chris Wood on October 10, 2024 It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, … Continue reading AI-powered martech news and releases: October 10 →

AI-powered martech news and releases: October 3

Marketing Technology AI-Powered

Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. Constantine von Hoffman on October 3, 2024 The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent … Continue reading AI-powered martech news and releases: October 3 →

AI-powered martech news and releases: September 26

Marketing Technology AI-Powered

A technology that regularly makes stuff up shouldn’t be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved? Constantine von Hoffman on September 26, 2024 Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli … Continue reading AI-powered martech news and releases: September 26 →

AI-powered martech news and releases: September 19

Marketing Technology AI-Powered

At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI’s promise. Constantine von Hoffman on September 19, 2024 This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me … Continue reading AI-powered martech news and releases: September 19 →

AI-powered martech news and releases: September 12

Marketing Technology AI-Powered

In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. Constantine von Hoffman on September 12, 2024 Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market … Continue reading AI-powered martech news and releases: September 12 →

The AI-powered marketer’s roadmap to the future of content

Marketing Technology AI-Powered

Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content →

AI-powered martech news and releases: September 5

Marketing Technology AI-Powered

Microsoft’s AI products aren’t doing well: The new Copilot PCs can’t run games and Office with Copilot costs twice the regular version, so no one’s buying it. Constantine von Hoffman on September 5, 2024 It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t … Continue reading AI-powered martech news and releases: September 5 →

AI-powered martech news and releases: August 29

Marketing Technology AI-Powered

UK government promises teachers an AI chatbot helper that will “generate accurate, high-quality content.” Good luck. Constantine von Hoffman on August 29, 2024 The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized … Continue reading AI-powered martech news and releases: August 29 →