80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping. Constantine von Hoffman on July 18, 2024 Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of … Continue reading AI-powered martech news and releases: July 18
Customers really don’t want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Constantine von Hoffman on July 11, 2024 You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, … Continue reading AI-powered martech releases and news: July 11
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. Constantine von Hoffman on June 27, 2024 Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report … Continue reading AI-powered martech news and releases: June 27
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. Constantine von Hoffman on June 20, 2024 One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused … Continue reading AI-powered martech news and releases: June 20
There’s cashing in on a trend and then there’s Oral-B adding AI to a toothbrush and calling it the “Genius X.” Should have gone with Ex-Genius instead. Constantine von Hoffman on June 13, 2024 Was the text in the ad AI-generated or did it require a human to create the typo in “where your … Continue reading AI-powered martech news and releases: June 13
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue. Constantine von Hoffman on June 6, 2024 No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies … Continue reading AI-powered martech news and releases: June 6
The huge amount of media attention given to AI hasn’t created much interest in the general public, according to a new study. Constantine von Hoffman on May 30, 2024 Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created … Continue reading AI-powered martech news and releases: May 30
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn’t provide protections for the public. Constantine von Hoffman on May 16, 2024 A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy (June 06, 2024). The senators, … Continue reading AI-powered martech releases and news: May 16
Last year 3000 new martech “tools” were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. Constantine von Hoffman on May 9, 2024 This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim … Continue reading AI-powered martech releases and news: May 9
Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024 This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23
