A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods. Constantine von Hoffman on August 22, 2024 Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we … Continue reading AI-powered martech news and releases: August 22
Category Archives: Marketing Technology AI-Powered
AI-powered martech news and releases: August 15
Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. Constantine von Hoffman on August 15, 2024 Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI … Continue reading AI-powered martech news and releases: August 15
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don’t mention AI over those that do. Constantine von Hoffman on August 8, 2024 Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less … Continue reading AI-powered martech news and releases: August 8
AI-powered martech news and releases: August 1
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. Constantine von Hoffman on August 1, 2024 Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the … Continue reading AI-powered martech news and releases: August 1
AI-powered martech news and releases: July 25
The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. Constantine von Hoffman on July 25, 2024 Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released … Continue reading AI-powered martech news and releases: July 25
AI-powered martech news and releases: July 18
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping. Constantine von Hoffman on July 18, 2024 Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of … Continue reading AI-powered martech news and releases: July 18
AI-powered martech releases and news: July 11
Customers really don’t want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Constantine von Hoffman on July 11, 2024 You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, … Continue reading AI-powered martech releases and news: July 11
AI-powered martech news and releases: June 27
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. Constantine von Hoffman on June 27, 2024 Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report … Continue reading AI-powered martech news and releases: June 27
AI-powered martech news and releases: June 20
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. Constantine von Hoffman on June 20, 2024 One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused … Continue reading AI-powered martech news and releases: June 20
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