The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence. Kim Davis on May 22, 2024 Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that … Continue reading Sarah Nagy on AI-powered search: Looking forward with AI
Category Archives: Marketing Technology AI-Powered
Apple’s AI-Powered Search Could End Large $20B Payouts To Google
Apple’s AI-Powered Search Could End Huge $20B Payouts From Google by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2024 Newly unsealed court documents on Thursday — during the closing arguments of the Google and the Department of Justice antitrust case — revealed that Google’s parent company Alphabet paid Apple $20 billion in 2022 for Google … Continue reading Apple’s AI-Powered Search Could End Large $20B Payouts To Google
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024 StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2
Google launches new AI-powered features for Performance Max campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
AI-powered martech releases and news: April 25
Also, an educator learns the drawbacks of using artificial intelligence to frame someone. Constantine von Hoffman on April 25, 2024 The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive … Continue reading AI-powered martech releases and news: April 25
AI-powered martech releases and news: April 18
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. Constantine von Hoffman on April 18, 2024 Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur … Continue reading AI-powered martech releases and news: April 18
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Constantine von Hoffman on April 11, 2024 A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines … Continue reading AI-powered martech releases and news: April 11
AI-powered martech releases and news: April 4
AI is great for users, but it’s as bad for its creators’ bottom lines as it is for the environment. Constantine von Hoffman on April 4, 2024 AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines … Continue reading AI-powered martech releases and news: April 4
AI-powered martech releases and news: March 28
86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report. Constantine von Hoffman on March 28, 2024 AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use … Continue reading AI-powered martech releases and news: March 28
AI-powered martech releases and news: March 21
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Constantine von Hoffman on March 21, 2024 Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work … Continue reading AI-powered martech releases and news: March 21