Dina Ely December 9, 2020 In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content & User Experience Social & Relationships Commerce & Sales Data & Management Industry professionals often refer to the programs used to … Continue reading 5 Martech Tools to Help Boost Collaboration for Distributed Teams
Category Archives: Marketing Technology
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack
5 trends in martech for the decade ahead
Chief Martec Scott Brinker’s keynote at MarTech took a look into the future. Kim Davis on October 6, 2020 at 2:26 pm “It’s been a crazy year.” With those words, Scott Brinker, Chief Martec and VP Platform Eco-System at HubSpot, kicked off the virtual MarTech conference today. This year, he said, organizational change finally started … Continue reading 5 trends in martech for the decade ahead
A closer look at MarTech role types and T/I-shaped individuals
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Rodric Bradford on September 16, 2020 As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown … Continue reading How to find value for your martech stack
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic. Rodric Bradford on September 14, 2020 Every industry has had to deal with the effects of COVID differently, and in the martech world that means record demand for some companies while others have seen business grind to a halt. … Continue reading Martech responds to the pandemic
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now
Replay: MarTech Live explores the many minds of marketing technologists
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists
Martech stack documentation is vital, here are some tips to do it right
By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Steve Petersen on August 25, 2020 It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details … Continue reading Martech stack documentation is vital, here are some tips to do it right
Martech training options expand under COVID
Digital training assumes new urgency as the workforce is re-imagined under COVID. Rodric Bradford on July 21, 2020 On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation. … Continue reading Martech training options expand under COVID
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