Category Archives: Marketing Technology

3 steps to building a three-star marketing technology function

That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function →

AI in martech: this week’s new features, products and platforms

Marketing Technology

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms →

What’s behind the MarTechBot curtain?

Marketing Technology

An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain? →

A practical guide to building a marketing technology stack

Marketing Technology

Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack →

MarTech Salary and Career: Monique Battiste on charging ahead

Marketing Technology

“AI will never take the place of a human being. AI will never take your place because you give it more personality.” Constantine von Hoffman on April 26, 2023 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media … Continue reading MarTech Salary and Career: Monique Battiste on charging ahead →

Scanning the faces that scan the mobile screens

Marketing Technology

Emotions expressed by facial expressions can diagnose user reactions to mobile ads. William Terdoslavich on April 13, 2023 There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up … Continue reading Scanning the faces that scan the mobile screens →

Marketo’s March releases: A manager’s guide

Marketing Technology

Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide →

This week’s new AI/ChatGPT-powered martech products

Marketing Technology

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 7, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading This week’s new AI/ChatGPT-powered martech products →

MarTech’s content marketing experts to follow

Marketing Technology

Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow →

This week’s new AI-powered martech products, platforms and features

Marketing Technology

With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features →