Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
Category Archives: Marketing Technology
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023
The dangers of saying ‘no’ in martech
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” Steve Petersen on January 20, 2023 I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the … Continue reading The dangers of saying ‘no’ in martech
How Coca-Cola activated their enterprise CDP
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
Why marketers are replacing foundational martech
With engagement technologies in place, marketers are now turning to the foundational layer for replacements. Chris Wood on December 8, 2022 “Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and … Continue reading Why marketers are replacing foundational martech
The AW609 tiltrotor: Making the impossible possible for helicopters and planes
By Leonardo November 29, 2022 As we evolve the use of our air space during the next few decades, we will see numerous new innovations in aviation. For example, we will see drone usage increase, both for businesses and consumers. Sustainable air transportation into urban areas will become more common. However, there is a technological … Continue reading The AW609 tiltrotor: Making the impossible possible for helicopters and planes
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors
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