Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt? Gene De Libero on November 22, 2022 Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more … Continue reading 3 ways to make martech simple again
Category Archives: Marketing Technology
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions by Laurie Sullivan @lauriesullivan, November 16, 2022 Tripadvisor this week named a new CMO in an effort to bring together consumer and business-to-business marketing divisions — the first CMO hired since Matt Goldberg took the helm as president and CEO in July. As consumer … Continue reading Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
3 steps that will protect you from martech buyer’s remorse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it. Josh Perlstein on November 15, 2022 I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made … Continue reading 3 steps that will protect you from martech buyer’s remorse
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
More than 60% of B2B marketers say martech stack is too complex
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for. Steve Petersen on August 10, 2022 Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. That’s why martech practitioners are wise to lean … Continue reading 6 martech contract gotchas to be aware of
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year. Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you. Steve Petersen on August 1, 2022 Procuring and renewing tech and services is a big part of martech management. Parts of that are enjoyable – finding out what capabilities you can add to your stack, for one. And parts are not – … Continue reading Winning the martech procurement process
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