Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
Category Archives: Marketing Tips
How Spotify Could Improve Its Holiday Wrapped Option
music How Spotify Could Improve Its Holiday Wrapped Option by Todd Wasserman , Staff Writer, December 1, 2022 Since 2015, it has become a holiday tradition: Spotify Wrapped, when Spotify tells you what your top songs were for the year. I have an individual account and my whole family listens, so the Top Songs list … Continue reading How Spotify Could Improve Its Holiday Wrapped Option
What Is the 4 Percent Rule and Why Should You Avoid It?
John Rampton November 23, 2021 Even if you aren’t basking in your golden years just yet, just the thought of retirement can cause you to wake up in a cold sweat. Approximately two-thirds of Americans (67%) have said the country faces a retirement dilemma. In addition, 56 percent are worried they will not be able … Continue reading What Is the 4 Percent Rule and Why Should You Avoid It?
How to Use QR Codes For a Contactless Halloween
Desiree Johnson October 18, 2021 While the world continues to open back up in small waves, we’re seeing more and more businesses open their doors and create a blend between traditional practices and contactless methods. The world is clamoring to adjust to the new normal whether you’re a restaurant with virtual menus or a business … Continue reading How to Use QR Codes For a Contactless Halloween
Neuroscience in Marketing: Practical Tips
Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips
Give it Away, Give it Away, Give it Away, Now
Steve DiGioia — June 10, 2020 Give it away, give it away, give it away, now! No, I’m not talking about the song from the Red Hot Chili Peppers – even though that song is cool. I’m talking about how the butchers and bakers used to run their businesses years ago. I remember as a … Continue reading Give it Away, Give it Away, Give it Away, Now
Agile Marketing: The 4 Habits of Adaptable Marketers
Susan Hallam — May 28, 2020 Rapidly changing economic conditions and the resulting ambiguity and uncertainty means you may need to discard all your previous business planning. Now is the time to revisit your marketing thinking. Here are 4 practical habits you can adopt to become an agile and adaptable marketer, deliver results more rapidly … Continue reading Agile Marketing: The 4 Habits of Adaptable Marketers
4 Infographic Marketing Tips From the Pros
Bonnie Harris — September 15, 2019 Follow @waxmarketing — September 15, 2019 FirmBee / Pixabay Creating infographics have been one of the most widely used content marketing strategies for the past few years. Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power … Continue reading 4 Infographic Marketing Tips From the Pros
Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics
Jennifer Warren — August 29, 2019 Follow @https://twitter.com/contactjwarren — August 29, 2019 These days we seldom find ‘zero results’ for our search queries on Google. In fact, the search engine has become so powerful, thanks to evolving algorithms, that it effortlessly throws up ‘Accurate and Relevant Results’ for all our search queries. However, one cannot … Continue reading Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics
How to Create Word-of-Mouth Buzz
Amity Kapadia — July 17, 2019 Follow @amitykapadia — July 17, 2019 In digital marketing where the landscape is changing at the drop of dime, it’s important for marketers to lean on proven strategies – like how to create word-of-mouth marketing buzz – rather than staying on top of the latest trend that might negatively … Continue reading How to Create Word-of-Mouth Buzz
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