Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024 The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
Streamlining the management of campaigns saves time and increases agility, but you’re unlikely to find one solution that fits all of your needs. Mike Pastore on December 19, 2023 Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number … Continue reading Campaign management software: What can it do for you?
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. Mike Pastore on December 19, 2023 One of the joys of living in a place where the winters tend to be long and dark is the time it … Continue reading 6 marketing books to read in 2024
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers
