Want Bigger Marketing Results? Aim Smaller Nate Nead / 31 May 2022 As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if … Continue reading Want Bigger Marketing Results? Aim Smaller
Marketing To New — And Smaller — Post-Pandemic Segments by Harvey Chipkin , Columnist, March 24, 2022 Two years ago, Matt Voda, CEO of OptiMine Software, was prepared for anything as the pandemic set in, expecting particularly hard hits for retail and travel. Heading up a company that provides data and analytics for marketers, he … Continue reading Marketing To New — And Smaller — Post-Pandemic Segments
Student athletes are just one example of figures audiences find relatabe and we’ve been covering that this week. Chris Wood on February 4, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading Marketers are looking for relatable figures
Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences
Why 2022 Will Be The Year Of The Marketer (And The Consumer) by John Mergen , Op-Ed Contributor, January 7, 2022 At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact increases with … Continue reading Why 2022 Will Be The Year Of The Marketer (And The Consumer)
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Zeta Global on November 10, 2021 Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, … Continue reading The future of marketing starts now. Join Zeta Live November 16-17th, 2021
Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year
John Rampton November 4, 2021 What is a beneficiary? Perhaps the clearest definition comes from the Insurance Information Institute which states, “A beneficiary is a person or entity you name in a life insurance policy to receive the death benefit.” In other words, a beneficiary is a person or entity who will receive life insurance … Continue reading 10 Beneficiary Designation Mistakes to Avoid
Yash Chawlani October 4, 2021 Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations. What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement … Continue reading How Memes Stormed the Marketing World
Who’s being heard? Chris Wood on September 13, 2021 This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The … Continue reading Share of voice: Marketoon of the Week
