July 20, 2024 How marketing made AR-15 rifles iconic in America The AR-15 platform has obtained a foothold in civilian culture unlike any weapon before it, experts say. BY Reuters Conservative politicians pose with AR-style rifles for Christmas card portraits. Churches in deep-red states give them away at raffles. Demonstrators on both sides of the political … Continue reading How marketing made AR-15 rifles iconic in America
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Lisa Peyton on July 10, 2023 at 9:25 Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over … Continue reading Top 5 XR and AI marketing trends in 2023
Bev Marketers Innovate To Quench Summer Thirst Trends by Les Luchter , Staff Writer, June 23, 2023 Beer drinkers need the coldest, non-diluted beverages. Drinkers like the convenience of stacking non-alcoholic beverages on top of alcoholic ones to space out their liquor consumption. These two trends led to bev marketers creating new merch just in … Continue reading Bev Marketers Innovate To Quench Summer Thirst Trends
Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing
ad campaign Best Marketing Stunts Of 2022 by Todd Wasserman , December 28, 2022 Image above from spooky Sweden campaign. 2022 wasn’t a whimsical year. COVID’s shadow still hung over the landscape. Still, marketers had to do their jobs in 2022—attract attention to their brands in unique ways. The following are a few who did … Continue reading The Best Marketing Stunts Of 2022
From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Lisa Peyton on December 28, 2022 As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in … Continue reading Top 10 immersive marketing trends that will grow your grinchy heart in 2023
