One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a … Continue reading What to do when your vendor has a data breach
Category Archives: Martech-MarketingGuide
A scoring model your GTM team will fall in love with
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
DOJ lays siege to Apple’s walled garden
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple. Kim Davis on March 21, 2024 The U.S. Department of Justice announced today it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. The suit focuses … Continue reading DOJ lays siege to Apple’s walled garden
The war on DEI is hitting marketing and hurting business
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? Constantine von Hoffman on February 20, 2024 In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this … Continue reading The war on DEI is hitting marketing and hurting business
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals. Rachel Edwards on January 4, 2023 This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a … Continue reading Implementation partner: The final brick in your DAM foundation
Whatever happened to journey orchestration?
Here’s a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Tony Byrne on August 12, 2022 Five years ago, it seemed like journey orchestration technology was having a moment. Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau … Continue reading Whatever happened to journey orchestration?
6 strategies for using a DAM to manage modular content
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content
Random Posts on Martech-MarketingGuide
No Prying Google Eyes: Piwik Web Analytics For WordPress
Build Your Ecommerce Brand And Stop Leaning On Social
The Price of Failed Culture
4 Infographic Marketing Tips From the Pros
You’ll Never Guess How Many Businesses Struggle Attracting New Clients
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Dove deepfakes moms to illustrate the impact of toxic influencers on teens
Why marketing convergence is non-negotiable in a post-mobile world
How to Bring Out the Best in Your Employees
