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It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
August 23, 2024 $7 footlong: Subway joins McDonald’s in offering meal deals as fast-food menu inflation comes under fire The days of the $5 footlong may be long gone, but growing consumer backlash has led the sandwich chain to enter the value wars. BY Sarah Bregel The fast-food wars continue to drive deals for hungry, discount-seeking … Continue reading $7 footlong: Subway joins McDonald’s in offering meal deals as fast food menu inflation comes under fire
June 05, 2024 McDonald’s loses EU trademark battle with Irish rival Supermac’s The General Court’s ruling will allow Supermac’s to expand to the rest of the EU. BY Associated Press McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s … Continue reading McDonald’s loses EU trademark battle with Irish rival Supermac’s
McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content
By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
