Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2024 AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the media-planning process and allow its developers to … Continue reading Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process →