Memory – Remember That Word by Laurie Sullivan , Staff Writer @lauriesullivan, February 15, 2024 Memory has been a topic of discussion several times over the past couple of days in relation to announcements around generative artificial intelligence (GAI). Not the type of memory that goes into a mobile device. The type that provides cognitive ability. OpenAI … Continue reading Memory – Remember That Word
Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators. MediaPost.com: Search & Performance Marketing Daily (10)
Google: What Is A Red Team? by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2023 Google now has a red team charged with testing the security of artificial intelligence (AI) systems by running simulated but realistic attacks to uncover vulnerabilities or other weaknesses that could be exploited by cybercriminals. Red teams are known as groups of … Continue reading Google: What Is A Red Team?
Study: Who’s Splurging On What Items? by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2023 Consumers said they would spend in 2023, but their intent to splurge by demographic has not come to fruition, according to the McKinsey & Co. U.S. consumer survey fielded April 18–24. In April, at least half of Gen Z and … Continue reading Study: Who’s Splurging On What Items?
Google this week announced its fact-checking tool can works to search by images and help users verify authenticity. The feature is accessible in beta through Fact Check Explorer. MediaPost.com: Search & Performance Marketing Daily (4)
Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?
The Future Will Be About Walled Gardens — And That’s OK by Dave Morgan , Featured Contributor, March 16, 2023 It seems you can’t read anything in the trades these days about the future of streaming video advertising without ominous warnings that something called “walled gardens” will dominate that future, that they are bad, and … Continue reading The Future Will Be About Walled Gardens — And That’s OK
Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures by Steve Ellwanger , April 22, 2022 How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or “taste” a scent. This became Yankee Candle’s consumer-trial tactic once the pandemic eliminated in-store sampling … Continue reading Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
