Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics
Sony is now the largest shareholder of FromSoftware’s parent company This follows rumors of a full acquisition. lawrence bonk Thu, Dec 19, 2024 Unsplash / BoliviaInteligente Sony has acquired a major stake in FromSoftware’s parent company Kadokawa. This follows reports that Sony was in talks to purchase the company outright. It looks … Continue reading Sony is now the largest shareholder of FromSoftware’s parent company
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform. Constantine von Hoffman on December 6, 2024 Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the company’s new Zero Data AI Cloud, aimed at accelerating … Continue reading Uniphore acquires ActionIQ and Infoworks
Nippon Steel’s transaction has faced stiff resistance from politicians, including Biden and Trump, and the United Steelworkers, a major labor group. BY Reuters Japan’s Nippon Steel is committed to its $15 billion acquisition of U.S. Steel and is confident of completing it by year-end, a senior executive said, despite strong U.S. opposition including from President-elect Donald … Continue reading Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback
September 04, 2024 Nordstrom’s founding family offers to buy the chain for $23 per share The latest offer, made along with a Mexico-based retailer, is a sharp drop from the $50 per share bid from Nordstrom’s founding family in 2018. BY Reuters Nordstrom‘s founding family has offered to take the department store chain private for $23 … Continue reading Nordstrom’s founding family offers to buy the chain for $23 per share
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals. Chris Wood on July 30, 2024 Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- … Continue reading Canva acquires genAI startup Leonardo.AI
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
Content experience platform Uberflip becomes part of PathFactory’s B2B content offering. Kim Davis on July 15, 2024 PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded … Continue reading Uberflip acquired by PathFactory
The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit’s creator interface. Chris Wood on July 10, 2024 Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to … Continue reading BlueConic acquires experience-creation company Jebbit
On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say. Kim Davis on July 10, 2024 Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed … Continue reading Alphabet’s acquisition of HubSpot isn’t happening
