Matt Williams Last updated: 14 April 2022 Fidelity are adding exchange-traded funds (ETFs) which will allow a wider range of investors to learn about and invest in the metaverse and crypto space. Based in the United States, Fidelity Investments Inc is one of the largest multinational investing and asset management platforms in the world with … Continue reading Fidelity launch Metaverse ETFs – Invest in the Metaverse
Matt Williams Last updated: 25 March 2022 Yuga Labs posted to Twitter a trailer teasing the launch of a Bored Ape Yacht Club metaverse project in April, featuring their Ape NFTs. The video by @yugalabs was later reposted by American rock band The Doors whose song Break On Through (to the Other Side) features in … Continue reading Watch NFT Metaverse Teaser Trailer by Yuga Labs
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
The Metaverse Has No Clothes by Kaila Colbin , Featured Contributor, March 25, 2022 I have to be honest: I just don’t get it. Every depiction of the metaverse looks awful to me. It’s billed as the place where we’re limited only by our imagination — and then executed to prove we have no … Continue reading The Metaverse Has No Clothes
Some statistics to help you come to your own conclusion. Constantine von Hoffman on March 24, 2022 Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s … Continue reading Is the metaverse going to go big or go home?
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term. Chris Wood on March 22, 2022 Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in … Continue reading Why we care about metaverse activations
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide. Chris Wood on March 10, 2022 “This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are … Continue reading How brands are joining the metaverse with VR experiences
By Danica Lo February 24, 2022 One of the most appealing aspects of Horizon Worlds—the Meta Quest 2 virtual reality app that launched to the broader public in December and now attracts more than 300,000 users monthly—is the opportunity to create and launch “worlds” within its ecosystem. Equipped with a suite of building, … Continue reading You will soon be able to speak objects into existence in the metaverse
What’s Happening With Meta’s Operating System? by Laurie Sullivan , Staff Writer @lauriesullivan, (February 26, 2022) Facebook’s parent Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports, citing several people with knowledge of the situation. Apparently, there have been several setbacks … Continue reading What’s Happening With Meta’s Operating System?
Find out where you can get smart with online training on immersive media for marketing. Lisa Peyton on February 24, 2022 Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a … Continue reading Become a Metaverse marketing maven
