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Category Archives: Metrics

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese  @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric