Microsoft AI-Powered CTV Asset Ad Recommendations On The Way by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2024 Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV (CTV) ad recommendations. The video tool launched today, but Microsoft did not provide an exact timeline … Continue reading Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data. The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ
Bing Adds Voice To Chat, Consumers Still Don’t Get It by Laurie Sullivan @lauriesullivan, June 11, 2023 Bing users on desktop can now talk to the chatbot and it will rely audibly. Microsoft has rolled out voice support for the search engine’s chatbot on the Edge browser for desktop. It is based on generative artificial intelligence (GAI). … Continue reading Microsoft Adds Voice To Bing Chat, But Consumers Still Don’t Get It
Microsoft Store Ads Will Serve In Bing Search Results by Laurie Sullivan @lauriesullivan, June 9, 2023 Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand the service to 150 new regions. The company announced Microsoft Store Ads, a product designed … Continue reading Microsoft Store Ads Will Serve In Bing Search Results
Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
