Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API. Constantine von Hoffman on April 24, 2023 As of tomorrow, Microsoft Advertising and “Smart Campaigns with Multi-platform will no longer support Twitter.” The move comes four days before the social media platform will begin charging … Continue reading Microsoft ad platforms end support of Twitter tomorrow
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
Microsoft Data Shows Consumers Looking For Experiences by Laurie Sullivan @lauriesullivan, (March 17, 2022) Consumers are looking for experiences in 2022, after two years of lockdowns and restrictions due to the COVID-19 pandemic. The trend is not new — just expanded, according to Microsoft Advertising, which cites data from 2018 showing that 74% of Americans … Continue reading Microsoft Data Shows Consumers Looking For Experiences
Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads by Laurie Sullivan @lauriesullivan, (February 22, 2022) Microsoft Advertising will make Dynamic Search Ads (DSA) the default beginning in April 2022, with dynamic or active descriptions — whatever word marketers choose to use. The descriptions will become available in the United States, Canada, the United Kingdom, … Continue reading Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
