Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
Madeleine Wilson May 9, 2021 Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. We know NPS can be … Continue reading Beyond NPS: Impactful Mobile Survey Questions and Use Cases
Kerry Dye — January 23, 2020 If you’re wondering whether your website has been moved over to mobile-first indexing yet, there are two easy ways you can check this. Use the URL Inspection Tool in Google Search Console Check for Google Search Console notification emails Ideally, you’ll want access to the Google Search Console (GSC) … Continue reading How to Tell if Mobile-First Indexing is Enabled
Thom James Carter — January 14, 2020 The modern workforce is, quite literally, movers and shakers. No matter if self-bought or company-bought, employees are using mobile devices to work from while in the office, going from meeting-to-meeting, traveling cross-country to attend conferences, and even when working from home. But for some (read: the security-minded), this … Continue reading Enterprise Mobility Management (EMM): What It Is, Why It’s Important & How to Do It
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Jennifer Cannon on July 29, 2019 Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners … Continue reading Could hands-free smartphones change how consumers interact with brands?
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
The way customers are accessing content is continually changing and brands need to engage with users on their terms. Caleb Freeman on April 8, 2019 In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when … Continue reading Here’s why it is important to have a cohesive mobile customer experience
Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
