Rachel Hand — August 30, 2018 Follow @GroMarketingLtd— August 30, 2018 Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger. Google has released that the mobile version of content will be prioritized over desktop for indexing and ranking. Therefore, any sites that are not optimized for … Continue reading Mobile First Google Indexing
Category Archives: Mobile Engagement
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites by Laurie Sullivan @lauriesullivan, May 4, 2018 Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending less time once they are there. Data released this week from Salesforce notes that in the first … Continue reading Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Mobile Pushes Social, Search Spend Higher
Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
Mobile Design Kills Conversions: Here’s What to Do About It
By Larry Alton December 1st, 2017 Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that … Continue reading Mobile Design Kills Conversions: Here’s What to Do About It
Organizing your company to win in mobile
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Lou Orfanos on October 4, 2017 Nearly every company I’ve spoken with is experiencing some form of a crisis of confidence when it … Continue reading Organizing your company to win in mobile
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]
Venkatesh C.R. — May 8, 2017 Follow @dotcominfoway— May 8, 2017 If your business performs Business to Consumer (B2C) transactions, then it’s very important that make yourself available based on where and how the end-user interacts with businesses today. It’s 2017, and if you haven’t implemented marketing strategies that adapt to the way consumers do … Continue reading Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]
The Key to a Successful Mobile Site is Subtraction
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me, try going a day without it. Because of this, as business owners, we have made sure that our sites are mobile friendly. At least, … Continue reading The Key to a Successful Mobile Site is Subtraction
The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Mobile’s Not Optional, It’s Necessary
Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary
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