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Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line. Ben Jacobson on July 5, 2017 No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when … Continue reading New evidence highlights the conversion lift of mobile optimization
Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search
Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Ryan Shelley on November 16, 2016 Google has started testing its mobile-first index. This new index will look first at the mobile version of your … Continue reading 5 steps to optimizing your site for Google’s mobile-first index
by Robert Nachum Follow @robertnachum7October 21, 2016 They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more … Continue reading Why Are Pictures Important For Mobile?
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016 Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it’s no longer possible to treat mobile as a separate niche of SEO. Bryson Meunier on September 22, 2016 When I first started writing for Search Engine Land, President Barack Obama was just starting his first … Continue reading Is mobile SEO obsolete?
by Roee Ganot Follow @RoeeGanotAugust 15, 2016 Mobile users have outgrown desktop users. That means that when someone is looking at your site, there is a greater possibility that the person is looking at it on a smart phone or a tablet. Yet many brands still have not optimized their sites for mobile users. Some … Continue reading Use This Mobile Friendly Checklist To Make Sure Your Site Is Ready
by Laurie Sullivan @lauriesullivan, August 9, 2016 Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile devices becomes increasingly important for search engines Google, Bing, and Yahoo. Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that … Continue reading Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
