by Gavin O’Malley, Staff Writer @mp_gavin, July 25, 2016 How is the mobile revolution reshaping search, shopping, and customer relationship management? That’s a big question, of course, but some new findings from Hitwise — a division of Connexity — point us in the right direction. For one, mobile devices now account for a majority — … Continue reading Making Sense Of Mobile Search
Category Archives: Mobile Engine Optimization
Mobile Search – How Google Thinks About It
by Scott Barnett July 6, 2016 Follow @scottabarnettJuly 6, 2016 If you are a hyperlocal business, it’s hard to keep up with all the latest technology that’s being thrown at you. Just when you got your arms around building a website, social media exploded and you had to figure out how to be present there … Continue reading Mobile Search – How Google Thinks About It
Mobile Conversion Optimization, Part 2: How to Reduce Your Bounce Rate
by Ari Gillam June 24, 2016June 24, 2016 Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your … Continue reading Mobile Conversion Optimization, Part 2: How to Reduce Your Bounce Rate
Mobile Conversion Optimization, Part 1: Mobile Momentum
JUNE 2, 2016Written by Ari Gillam Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, … Continue reading Mobile Conversion Optimization, Part 1: Mobile Momentum
Navigation Takes A Bite From Search In Apps
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 19, 2016 Looking at data from the top 100 apps that use Opera MediaWorks’ mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in each popular app — news, games, entertainment, music — with an average session length of … Continue reading Navigation Takes A Bite From Search In Apps
15 Ways To Increase Mobile Landing Page Conversion
by Mike Dane April 8, 2016April 8, 2016 Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the … Continue reading 15 Ways To Increase Mobile Landing Page Conversion
The Ultimate Guide To Mobile Site Speed Optimization
By Joydeep Bhattacharya|2016-03-09T08:21:09+00:00March 9th, 2016|Mobile, Web Design|0 Comments We all are being pushed towards a mobile first consumer marketplace and SMB’s are still lagging behind in terms of a mobile optimized website. With lightning fast internet connections and 4G standards already in place, the time has never been better for the growth of mobile audiences. … Continue reading The Ultimate Guide To Mobile Site Speed Optimization
The Growing Effect of Mobile on Search Trends
by Mark Simmons February 4, 2016 Follow @mixeddigitalFebruary 4, 2016 Because Mobile search trends indicate growth at an accelerated rate, those that don’t take advantage of this digital evolution will be missing out on a lucrative opportunity. Mobile purchases are predicted to surpass desktop purchases, with an estimated $ 700 billion mobile purchasing via mobile … Continue reading The Growing Effect of Mobile on Search Trends
On Mobile, Content Marketing is Alive and Well — SEO, Not So Much
by David Rodnitzky, (December 03, 2015) “In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want.” That seems like a reasonable assertion to me — and I’m an advertising guy. Who said … Continue reading On Mobile, Content Marketing is Alive and Well — SEO, Not So Much
You’re Ruining Your Website on Mobile
Mike RastielloJuly 30, 2015 I’ve written previously about my love of reading my RSS feed on my phone before I go to sleep every night. It’s the perfect way for me to end my day. However, there is one bad trend I notice on mobile sites and it really interferes with what I want to … Continue reading You’re Ruining Your Website on Mobile