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Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged. Kristin Cronin on March 8, 2018 It’s times like these where I ask myself: How did we get here? With all of the technological advancements in … Continue reading Mobile marketing: How to fulfill the app retention mandate
Navah Hopkins — July 14, 2017 — July 14, 2017 Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All … Continue reading 13 Power Tips for #Winning Mobile Ad Copy
Rick Goodman — June 14, 2017 Follow @DrRickGoodman— June 14, 2017 JESHOOTS / Pixabay Do you control your smartphone—or does your smartphone control you? All of us probably feel like it’s the latter and not the former sometimes, but being too dependent on your mobile device can be bad news—especially when you’re in a leadership … Continue reading 5 Smartphone Rules Every Leader Should Follow
By David Schneider June 14th, 2017 One of the most powerful digital marketing tools today is literally within your arm’s reach or, actually, in your hands right now while you’re reading this post. I’m talking about your mobile device, your smartphone particularly, which you seem to can’t do without. How many times do you check it … Continue reading Mobile Marketing Hacks On A Shoestring Budget
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels. Polly Alluf on February 6, 2017 chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher … Continue reading How mobile marketers can prepare for when tragedy strikes
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore. Gilad Bechar on January 6, 2017 Now that 2017 is here, it’s time to start planning your mobile strategy for the … Continue reading 7 key components to a winning mobile marketing budget in 2017
Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging. Josh Todd on December 29, 2016 at 1:35 pm Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — … Continue reading Individualization: Mobile marketing’s next step
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016 Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile
