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Anton Eliasson — September 24, 2018 Follow @antoneliasson — September 24, 2018 Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening … Continue reading The Mobile Video Era is Just Beginning
Mobile To Give Live Streaming, Video Targeting A Boost by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week. … Continue reading Mobile To Give Live Streaming, Video Targeting A Boost
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
by Arthur Noort May 22, 2016 Follow @personagraphMay 22, 2016 In 2015 global mobile data traffic reached 50.4 billion gigabytes, 50 times as much as in the year 2000, and is continuing its stellar growth in 2016. Especially in recent years, streaming video to mobile devices is a major contributor to this growth and will … Continue reading Innovations in Mobile Video
by Amanda Oliver May 12, 2016May 12, 2016 Welcome to the part deux of our four part series on how mobile is the format of the future. From the importance of mobile generally, we now look to mobile video as offering further proof that the revolution will be mobilized. YOU WANT TO BE WHERE THE … Continue reading Ready For Your Close-Up? Mobile Video Is Where Your Customers Are
by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing
by Andre van den Assum December 17, 2015December 17, 2015 It’s no secret that video consumption on mobile devices is skyrocketing. According to ComScore’s latest report, 60% of digital media time is spent via mobile platforms, and that was back in 2014. The prediction is that by 2019, 72% of all this mobile traffic will … Continue reading Mobile Video Marketing: Adapt or Die
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Chris HortonMay 6, 2015 If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence … Continue reading Why Your Brand Should Invest In Mobile Video Advertising
