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Category Archives: Nasa Research Studies

What martech practitioners can learn from a NASA engineer

Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. Greg Krehbiel on January 16, 2025   What can a NASA engineer teach the martech community? Quite a bit, and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. … Continue reading What martech practitioners can learn from a NASA engineer

NASA’s robotic prospectors are setting the stage for miners to follow someday

By The Conversation November 06, 2023 The cars, cellphones, computers, and televisions that people in the U.S. use every day require metals like copper, cobalt, and platinum to build. Demand from the electronics industry for these metals is only rising, and companies are constantly searching for new places on Earth to mine them. Scientists estimate … Continue reading NASA’s robotic prospectors are setting the stage for miners to follow someday