August 07, 2024 Nike’s Olympic comeback plan is paying off so far Nike had said it was spending more on this Olympics than any previous games, as it hopes to revive sales and compete with upstart rivals. BY Reuters The summer Olympics is turning out to be a rare win for Nike as the global sporting … Continue reading Nike’s Olympic comeback plan is paying off so far
Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’ by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2024 Google debuted the campaign ‘Dear Sydney’ during the opening ceremony in the Paris 2024 Olympics, putting the spotlight on a little girl who loves to run and her idol, 24-year-old Sydney McLaughlin — a track … Continue reading Google ‘Dear Sydney’ Olympics Ad Should Have Asked, ‘Then What Happened?’
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
