Category Archives: Omni-Channel

TransUnion partners with Canvas Worldwide to boost omnichannel CX

A major player in the identity resolution space will make audiences available to a global media agency. Kim Davis on August 17, 2022 TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access … Continue reading TransUnion partners with Canvas Worldwide to boost omnichannel CX →

The rise of omnichannel content platforms

Omni-Channel

Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them. Jarrod Gingras on May 27, 2022 Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and … Continue reading The rise of omnichannel content platforms →

Walmart’s omnichannel roadmap for Walmart Connect

Omni-Channel

The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. Chris Wood on March 31, 2022 In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we … Continue reading Walmart’s omnichannel roadmap for Walmart Connect →

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

Omni-Channel

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies →

The Power of a Multi-Channel Strategy

Omni-Channel

Erin Hynes November 30, 2021 With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target audience that you can reach, and it helps you to … Continue reading The Power of a Multi-Channel Strategy →

The Future of Omnichannel Contact Centers

Omni-Channel

Rotem Gal August 2, 2021 Before the pandemic, personalization was already a vital part of delivering an exceptional customer experience online and offline. However, the disruption and uncertainty of Covid-19 made the importance of improving a customer’s journey at every touchpoint even more critical. As a result, customers pushed businesses to continue to adapt quickly … Continue reading The Future of Omnichannel Contact Centers →

4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns

Omni-Channel

Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns →

Digital Marketing and Omnichannel Maturity

Omni-Channel

Larisa Bedgood June 7, 2021 Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the … Continue reading Digital Marketing and Omnichannel Maturity →

What Is Omnichannel, and Why Do You Need It?

Omni-Channel

Nura Eston April 19, 2021 In the ever-changing world of retail, one thing is constant: shoppers always want choices. And with the ongoing stresses of the pandemic, more than ever before, businesses need to adopt a strategy that keeps them ahead of the competition while also satisfying customer needs. For retailers, omnichannel payments is that … Continue reading What Is Omnichannel, and Why Do You Need It? →

The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021

Omni-Channel

Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021 →