Category Archives: Oracle

What Oracle’s exit from advertising means for the adtech space

Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024   As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space