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Category Archives: Partnerships

Apple is reportedly ending its partnership with Goldman Sachs

Apple is reportedly ending its partnership with Goldman Sachs It leaves the Apple Card’s future uncertain. Sarah Fielding Wed, Nov 29, 2023 AP Photo/Tony Avelar Apple and Goldman Sachs are potentially ending their partnership four years after joining forces on an Apple credit card, The Wall Street Journal reports. The companies recently extended their agreement … Continue reading Apple is reportedly ending its partnership with Goldman Sachs

This new geothermal plant in the Nevada desert is helping power Google data centers

  By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers

OpenAI looks to expand Microsoft partnership, raise funding

OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023   OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding

Meta partners with Amazon to streamline advertisers’ conversions

The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions

The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters

Basis announces integrations to boost digital out-of-home capabilities

Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan  @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week.  On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities

Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities by Steve McClellan  @mp_mcclellan, June 20, 2023 Imagen Demonstration. Source: Google Omnicom Group today announced a strategic collaboration with Google Cloud that offers what the companies called “unique access” to Google’s Vertex AI platform. The announcement was made at Cannes on Tuesday during the Lions Festival.   … Continue reading Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities

Dentsu, Cinch Partner On Dynamic Creative Optimization

Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz  @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization