OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023 OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding
The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters
Meta, Microsoft Expand AI Partnership by Laurie Sullivan @lauriesullivan, July 19, 2023 Meta and Microsoft announced an expanded artificial intelligence (AI) partnership with the release of the new large language model (LLM), Llama 2, free for research and commercial use. Microsoft CEO Satya Nadella announced the news at the Microsoft Inspire event. It shows a growing … Continue reading Meta, Microsoft Expand AI Partnership
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week. On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities by Steve McClellan @mp_mcclellan, June 20, 2023 Imagen Demonstration. Source: Google Omnicom Group today announced a strategic collaboration with Google Cloud that offers what the companies called “unique access” to Google’s Vertex AI platform. The announcement was made at Cannes on Tuesday during the Lions Festival. … Continue reading Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities
Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization
CNET had to correct most of its AI-written articles Igor Bonifacic @igorbonifacic CNET has issued corrections for over half of the AI-written articles the outlet recently attributed to its CNET Money team. Following an internal audit after it was first notified of an AI-written article with substantial errors, CNET Editor-in-Chief Connie Guglielmo says the … Continue reading VentureBeat is the latest publication to use AI in its articles
The good news is that Google plans to replace it with something bigger and better. Samantha Barnes on April 24, 2023 Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in … Continue reading Google to remove GA4 integration with Optimize
