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Brave Re-ranks Personalized Search by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2025 Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results. Rerank introduces a panel on the search results page to give individual users more control over the presence and ranking order of the websites they … Continue reading Brave Re-ranks Personalized Search
Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here’s how to address that. Anna Maria Virzi on January 10, 2025 This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, … Continue reading Personalization’s double-edged sword: Balancing relevance with intrusiveness
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Optimizely on October 23, 2024 Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their … Continue reading The age of personalization: How to prepare when nobody’s prepared by Optimizely
Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. Kath Pay on August 31, 2022 In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good … Continue reading How bad data can spoil good personalization
Forward-thinking marketers are testing other insight-rich sources to build audience profiles. Ken Zachmann on July 27, 2022 In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall … Continue reading The path to personalized advertising post-cookies
beverages Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation by Steve Ellwanger , July 19, 2022 Pioneer kombucha brand Synergy is differentiating itself for first-time kombucha users by calling out the “raw” nature of its probiotic-rich beverages. That message is being delivered via creative from the Giant Spoon agency in which people are seen … Continue reading Kombucha Pioneer Synergy Takes ‘Raw’ Approach To Differentiation
Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale
Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization
Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing
